APA FORMAT 300 words with References and citations
Welcome to Week 4. Your chapter reading for Week 4 is Chapter 4 from Marketing 5.0 titled, Digital Divide: Making Tech Personal. Social, and Experiential.
Your written assignment should be between 200 – 300 words, well thought-out and it should address the question in its entirety.
Here is your discussion question for Week 4:
In the list below, you will find Positive aspects of digitalization called PROS, and Negative aspects called CONS. Choose 3 PROS and 3 CONS from the list and describe how digitalization impacts them. Feel free to use Internet research to help you answer the question.PROS:
- Digital economy and wealth creation
- Big data and lifelong learning
- Smart living
- Improved wellness life extension
- Sustainability and social inclusivity
CONS:
- Automation and loss of jobs
- Trust and fear of the unknown
- Privacy and security concerns
- Post-truth and misinformation era
- Digital life-style and behavioral side effects
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