Read: “Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing Among Gay and Bisexual Men”
Skim: San Francisco Department of Public Health’s Healthy Penis Campaign website. Familiarize yourself with all of the campaign materials (ads, news coverage, TV commercial, and web banners) http://www.socialmarketing.com/campaign/healthy_penis
Instructions: write a series of weekly reaction notes in response to the assigned readings and materials. Each entry must directly reflect on and react to all of the course readings assigned for the upcoming week’s class session. Typically, students focus on discussing any “aha! moments” (where something in particular clicked in their mind as they read through the material) or “muddiest points” (where there was something that they still struggle to make sense of, despite having done the reading). When writing your reflection, it may be helpful to think about anything that resonated with you and invoked strong feelings (i.e, something that angered you, or inspired you, uplifted you, etc.). Each entry should be approximately 500 words (about 1 page single-spaced).
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