How Is Authenticity Used As Part Of Political Public Relations Strategy? Consider The Stylistic Features Of Authenticity, Platform Affordances, And The Efficacy Of This Approach In Your Answer.
Political communication via social media often seeks to use ??authenticity?? as a type of political currency to influence voters ( Enli, 2015; Enli & Rosenberg, 2018; Highfield, 2017; Hobbs & Allen, 2023; McTernan, 2024) Enli, G. (2015). ??Trust Me, I Am Authentic!?? Authenticity Illusions in Social Media Politics. In The Routledge companion to social media … Read more