Choose one of the images provided in the “Image Options” section and compose a rhetorical analysis of it. Your essay should argue for a particular interpretation of the image.
Consider the following elements of your image:
The rhetorical situation of the image, including the author, audience, purpose, context, tone, genre, design, constraints, and exigence
The rhetorical strategies, or how the image is composed to produce a specific effect (use of color, layout, contrast, etc.)
The rhetorical appeals (ethos/pathos/logos), or ways the image seeks to engage its audience
Compose a thesis that argues your interpretation (i.e. a particular way of viewing the image) based on the choices made in its construction.
Support your thesis by describing and analyzing various elements of your image that support your overall argument about the image. (Give an example and then explain the example and how it relates to the image.)
Conclude by reinforcing the key points and highlighting why the conversation is important to your audience.
Requirements
A thesis that argues for a specific interpretation of the image you selected
3rd person POV
Inclusion of the name of the organization/company, the name of the ad agency, and the year of publication in the intro paragraph when you introduce the ad
Several detailed supporting examples from the image that illustrate the rhetorical appeals at work
A clear connection between your way of viewing this image and its context
No use of outside sources aside from the image of your choice
Must include the name of the organization/ company, the name of the ad agency, and year of publication in the intro paragraph when introducing the ad.
A coherent organizational structure that supports your thesis (with introduction and conclusion)
A strong sense of audience (your audience is not just me, your instructor)
3-4 double-spaced pages (750-1,000 words)
Meticulous proofreading and proper MLA formatting
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