Background: In your first assignments, you conducted industry and client researc

Background:
In your first assignments, you conducted industry and client research, identified 2 key target markets and developed Customer Journey Maps for those key target markets for Vagabond Players ’ upcoming production of Tick, Tick…Boom! In this Individual Assignment, you will develop a media plan based offthe creative brief
resulting from the work on your previous assignments. Note: if you make any changes to your creative brief following feedback from the first assignment, you should reattach the revised brief in an appendix.
First, perform research to determine “a day in the life” of your 2 key target segments.You will need to analyze, determine and justify a media plan using all three components of the Paid, Owned and Earned media model.
Your media plan will need to be both efficient and effective in accomplishing your objectives.The budget for the campaign is $1,000 and the campaign should launch no earlier than October 31, 2024 and run no later than December 15, 2024. You’ll need to be resourceful and creative in how you allocate your limited dollars.

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