“Why Are We Loyal to Certain Brands?” video case
https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF
Discuss the following :
- Which customer behavior factors could a brand extract if they were deciding upon offering product choices?
- Which customer behavior factors would a new a brand have to address to overcome the “mere exposure effect”?
- Why are multiple factors important when evaluating customer behaviors?
- Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?
Submission: 2-3 paragraphs, APA
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